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May the VW be with you

Volkswagen’s Super Bowl commercial for the 2012 Passat rocked my world on so many levels.

Level 1:
-I’m a VW champion/nerd.

Level 2:
-Huzzah for “The Imperial March”!

I didn’t exactly watch the Super Bowl this year. More like, I caught glimpses of it while super bowl-ing.

However — in between sets and achieving a score that would be admirable only in golf — the car commercials definitely caught my attention. Kudos to Chevrolet for debuting the Volt’s spicy little 30-second slot. It’s exciting to finally see them surging forward and giving their electric line some attention.

In class we’re currently discussing the differences between diesels and gasoline engines which made BMW’s diesel commercial relevant. But dang if they didn’t hit below the belt.

Okay, I’ll give them that semi-trucks are often viewed as gross emitters.

Did they really need to single out Mercedes and Volvo though?

Sure, both companies have come a long way from their signature 1980s diesels, particularly since emissions standards have required the automotive industry to sit up and listen. But the Mercedes 300 series happens to be the body style of the 1984 Benz I learned to drive on. Furthermore Volvo’s iconic 240 station wagon is the first image that always comes to mind when I recall my childhood and all the times Mom schlepped us around town.

Way to go BMW. Just label my formative years gross and disgusting. See if I care.

[cough] Bring More Wallet [cough]

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2 responses »

  1. Gassy In Oklahoma

    Why isn’t there more interest from the Feds
    in CLEAN BURNING natural gas vechicles with
    practically NO impact on the environment!
    Homes are heated with ventless Natural gas heaters with no adverse consequences.

    Reply
    • That’s a good question. I think part of it is infrastructure — sure the natural gas pipelines are pretty much everywhere but I’m not sure how much research they’ve done into what it would cost.

      I’ll do some research though and find out where that conversation stands. I know several European countries have successful alternate fuel programs and I’ll add more on that too.

      Reply

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